Are you currently in the wine industry and want to further develop your commercial, sales, and marketing skills?
Are you a winemaker who has created your own brand or wants to do so, and need to know what it takes to sell your wine brand?
Are you an investor or potential investor in a wine business wanting to understand what is needed in order to get an effective return on your investment?
Vinez courses are designed to help you fulfil your needs as our courses cover commercial, branding, and digital topics, with a focus on practical execution and embedded learning.
A combination of real world, hard-hitting, and rapid learning will equip you to enter the complex wine world with confidence.
Global wine markets: Examine the global wine market and place South Africa’s market in context
Commercial objectives: Identify internal and external commercial objectives
Strategic decision making: Learn how to create and execute a strategy
Marketing principles: Identify the basics of building a successful brand
Digital strategy: Outline the role of digital in commercial strategies
Wine tourism: Assess the return on investment on your tasting room activities
Awards: Investigate rational of entering awards
Legislation: Explain the relevant legislation and legal frameworks
Personal brand development: Design your personal brand
Media engagement: Understand how to engage with wine media
Market reviews: Compare global markets
South Africa and UK retailer insights: Identify best practices to negotiate success in retailing
Glassware masterclass: Show the influence of using the correct glassware in trade
Design trends: Assess global wine design trends
Consumer trends: Examine South African consumer trends
This high impact, fast paced and interactive course will equip you with a practical toolkit to create and implement a successful marketing and sales strategy. Upon registration you will receive your pre-course work instructions. The two day in person course is presented by Ross Sleet and a group of industry experts. A combination of lectures, activities and case studies will keep you continually engaged. The course will enable you to network with fellow wine industry professionals and join the Vinez community.
Anyone can do the course as no qualifications are required, however it should be assumed that you have some wine industry knowledge and a desire to improve upon it
High impact and interactive course
Upon successful completion of the course, you will receive a certificate of completion
R 5 950 per person – includes course materials, lunch on both days, wine tasting and networking session
Vinez can build a tailor-made sales and marketing course for your team. All levels can be accommodated, from Tasting Room and waiters, to sales representatives, and middle and senior managers.
